Imagine a future where there is a marketplace for dApps within the explorer, all built using Edge Services; where projects can launch tokens on top of $XE; where creators can mint NFTs; where DAOs can deploy governance functions with the click of a button; and where all of this activity ladders back to $XE, driving token value and massive deflation of supply.
As the project moves towards becoming a full DAO and governance launches, our attention is turning to the future of the project.
We launched Edge with a crowdsale in 2018, setting a five year plan for the creation of decentralised web services as a viable alternative to AWS, Google and Azure. That five year period comes to close at the end of this month, and does so with a credible, solid and in-production decentralised cloud, backed by its own chain.
Edge CDN is a highly distributed content delivery service with real time media manipulation built in. Edge Servers are on-demand linux virtual machines that are capable of running basically anything. Edge DNS accelerates domain mapping with points of presence all over the world. And the XE Blockchain brings on chain staking, payments and rewards to edge computing.
Looking to the next five years, we have begun roadmapping the ecosystem vision. This means staying the course with the core network technology (releasing Edge Storage, along with a suite of other products), and hitting the ground running with a clear focus on expansion of use in 2023.
This means building a credible dedicated sales team. To date this has been a key role of the founders, heavily weighted to relationship building and our own networks. However for network use to scale, this needs to be broadened out significantly.
We’re exploring ways of doing this in a way that enables us to fund the operation whilst maintaining the independence and status of the not for profit organisation that is controlled by the DAO. For example, a sales organisation could be set up and funded as a separate legal entity, retaining referral fees for everything that it brings to the network.
We also need to enhance community engagement and find ways to activate the referral programme. There are over 100k people across the project's primary channels. With the right incentives in place, this should be a key channel for growth.
It also means driving our messaging through targeted marketing. In reality this needs to go hand in glove with the broader sales approach. This means understanding and targeting verticals, focusing on individual markets, and A/B testing our messaging to find the right messaging to drive higher conversion. We need landing pages and offers on site, working alongside our ongoing content creation and social outreach efforts.
Updates
Last Updated:
January 2023
